Attract Your Prospects, Not Peers! How to Reach Your Target Audience with Content Marketing Strategy?

You create content to attract leads, per the advice of some marketing gurus. But after months of busting out new content, Google Analytics tells you that you’re attracting your peers, not your prospects. Uh oh. So, how to market to the right target audience? That’s the question you should have asked at the beginning of…

How to Understand Bounce Rate Properly and Take the Right Action?

As you take your first step into the world of web analytics, you’ve probably come across the term “bounce rate” a lot. However, like every thing else in analytics, bounce rate is not as easy as it appears to be. That’s why in this article, I will help you understand bounce rate properly and devise…

Prime Your Most Important Web Pages for Search Optimization

When it comes to SEO potential, some pages on your website are more important than others. In this post, I will show you what they are, and how to prime them for search optimization. Let’s leave no stones unturned. The most important pages on your websites The following pages present golden SEO opportunities for you:…